Archives for posts with tag: Finishing

How many new things, initiatives, projects, behaviours have you started and abandoned? How many worthy departures without a destination?

All of us have things we started and didn’t get finished. We left it and it went to waste, or it became overgrown or out of date and we couldn’t re-use, regenerate or recycle it.

We might have learned something, and that’s good, but we’ve lost something too. Time, for sure, our nerve maybe, something else.

There’s a cure for this. Finish! Finish something! Get it done! Start small, with a small project you know you can complete if you re-prioritise and apply yourself. Then finish something else small, then something else after that.

Get that finishing feeling. Be a finisher, a closer.

Winners don’t always finish first, but they do finish.

Check! That’s the one thing I advise you to make part of your life and work DNA, if at all possible.

In this crazy busy, speed-of-now world in which we inhabit, many of us are publishing things the moment we’ve created them. we’re getting things out the door almost as fast as they’re coming into us. In this chaotic, hectic environment it’s easy to forget about the detail.

But consider all the possible instances in your work and home lives when attention to the small things matter:

  • That typo you asked the designer to change in the final proof before you go to print
  • That email someone offered to draft for you to go out to your customer
  • The final touches to the room your painter-decorator promised to do
  • The locking wheel-nut your mechanics said they would put back under the spare tyre in the boot of your car
  • The read-through of your blog post to check for mistakes, before someone else finds them
  • Any work you’re paying for

You’re not micro-managing people when you do this. You’re professionally closing the loop on something you’ve asked to be done, or something you’re doing yourself. No sense in messing up the landing when you’ve flown all this way.

Always check if you can. A second spent now will save you minutes or even hours and money later.


The number thirteen. Unlucky for some. But not for you. You’ve done the hard work on your B2B marketing, crafting your strategy, developing a plan for making it happen, working the detail, and getting it approved by your team mates and the powers that be.

Thirteen is a good thing for you.

The thirteenth B2B Marketing Step is execute, executing on your plan for your project or quarter or year. Go do that thing, make it happen! Turn your plan into reality and get it done.

It’s not about starting a project. It’s not about coming up with a great idea that could make millions. It’s not about deciding to walk coast to coast for charity.

Anyone can start something. Kids start new things every day, but how many do they finish before they get bored and move onto the next shiny metal thing?

It’s not about starting something.

It’s about finishing something. It’s about following through, executing, closing the loop, learning from the experience and moving on to the next thing.