The number thirteen. Unlucky for some. But not for you. You’ve done the hard work on your B2B marketing, crafting your strategy, developing a plan for making it happen, working the detail, and getting it approved by your team mates and the powers that be.

Thirteen is a good thing for you.

The thirteenth B2B Marketing Step is execute, executing on your plan for your project or quarter or year. Go do that thing, make it happen! Turn your plan into reality and get it done.