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“Concurs 2014, Castellers d’Esplugues” by Castellers d’Esplugues is licensed under CC BY 2.0

Here’s one of the first pages of my You Don’t Know Jack! book, which you can buy here.)

This book is for 99% of us.

This book is for the 99% of us you don’t see on screen, you don’t hear about on the radio, you don’t read about in the papers.

Who are we? We are the Jackies and Jacks of All Trades – the JOATs. We’re pretty good at a bunch of things, but not so good at one of them that you would know of us.

Yes, we work, we play sports, we do a bit of music, we talk politics. But we’re not the 1%.

We are the people who put other people in power. We are the audiences at sports, music and other cultural events. We are the powerhouse of the organisation that gets things done. We are the buyers and consumers of things and ideas. We are the economic provider for the rich and famous.

We are the unsung heroes. We are the people that matter. We are multi-talented, we have options, and we have control. This book helps us understand why this is so and how we can live to our fullest potential.

Are you one of the 99%? If so, I recommend the book. But then I would, I hear you say, I wrote it. You can buy it here, or from the US and Germany Amazon sites too.

 

Are We Following the Wrong Role Models?

Here’s one of my favourite pages, and one of my favourite images, of which there are over a hundred, from my recently published book You Don’t Know Jack! Why the Jack of All Trades Triumphs in the Modern World. You can buy the book here, and if you could leave a review too, well, that would be awesome – to me.

The page is entitled ‘Are we following the wrong role models?’ and it goes like this.

“Who are our role models? Whose posters adorned the walls of our bedrooms when we were growing up? Film and TV stars? Music stars? Pop stars? Sporting heroes? Fighting heroes? Sex gods and goddesses? Cartoon or comic book characters? Business icons? Entrepreneurs? World leaders?

Do we look to them for inspiration? Or do we strive to be like them, to take their place? And what happens next year when their star fades, and we lose interest in them, and their posters are replaced by those of the new gods, the new heroes? They’re still doing what they do best, aren’t they? They haven’t changed their tune, tried something else, started again, like we have.

These are unattainable dreams, to all but the very few who knew from very early on that this is what they were born to do, what they wanted to do. They have one dimension, one direction, one dream. We don’t.

Who ever had a poster of their parents made and put up on a wall? The people who spent their adult lives helping to make us the people we are today? Who scrimped and saved, sweated and worried for us? Who we have to thank for putting up with us? Who we took for granted as we got older and who we wish we’d done more for now they’re gone? Who, actually, we strive to be like, kind of?

They’re in the photo frames on our table, but why aren’t they in the posters on our walls? And why not our teachers, coaches, mentors too?”

I hope you like it. Actually, I don’t mind if you like it or not. I’m more interested in whether you think it’s good, whether you think it has value.

 

JOAT! Book front cover

You Don’t Know Jack! is available in Kindle ebook and paperback

I’m beyond excited – and actually a little giddy – to announce that I have published my first book. I hinted at this when I completed my 1,000th blog post earlier this year. I feel like linking to my book every other word, but that would be silly, and probably annoying to you, the reader, and potential buyer. I’d be super grateful if you shared this post with your network. If you do buy it, a stellar customer review would make an oldish man very happy.

The book is called ‘You Don’t Know Jack! Why the Jack of All Trades Triumphs in the Modern World’. It’s the so-called self-help genre, where you might find Messrs Ferris, Gladwell, Godin and Pink, to mention but 4 in alphabetically democratic order. Here’s the back cover blurb:

“Ever wondered why the phrase ‘Jack of All Trades, Master of None’ is always used as a negative and never a positive? It’s as if being pretty good at a good few things is some kind of burden! It applies to a staggering 99% of us, yet almost nothing is written on this overwhelmingly large part of the human race that will probably never be a leader in its field. You Don’t Know Jack! is the first book to explain the vital role the Jack of All Trades, or JOAT for short, fulfils in society. It tells us why it’s OK not to get into the 1% and how our thirst for variety and ability to adapt give us the perfect platform for us to live richly, generously and happily. This is the first book of Paul Dilger, a dyed-in-the-wool JOAT who threads his own experiences through this thoughtful and original publication.”

This project started in 2015, and it’s fair to say it began as it ended, as a side project while I pursued my paid job and a bunch of voluntary roles. I began writing it in 2015. I finished it in 2018. I then spent a year trying and failing to get editors and publishers to take it on, before deciding to self-publish. The following year I spent sourcing the photography for the book – it’s heavily photographic, and is designed to be coffee-table ‘putdownable’ – and cajoling a designer friend of mine to take on the project as a side project of her own.

So here we are, 5 years later, and it’s on digital and in print. I would be touched, and not just financially, if you bought it. You can read it for free on Kindle Unlimited, it’s £5.99 as a Kindle ebook and the paperback is a reassuringly expensive £19.99. Why so much, I hear you say. Well, the on demand print cost alone is almost half that, since almost every page is in glorious photographic and typographic colour. Then there’s a lifetime of personal experiences, thoughts and advice in it. Amazon takes a big chunk, and the remainder I split between me and the long-suffering designer.

Here’s my brand promise to you. If you are a generalist, a Jack or Jackie or Jacquie of All Trades, and, as you’ve read, I think that’s pretty much all of us, you’ll get something out of this book. You’ll certainly know me better than you did before.

If you get a chance, have a quick gander at the Jack!Books website, and you might give the Jack!Books Instagram and Twitter a sneaky follow too.

The publishing name Jack!Books is plural because I’ve already written a sequel to this book. I promise it will be out quicker than the first one.

Thanks for reading! The post, that is, not the book, yet…