Archives for posts with tag: Health

We use the word pain a lot in sales and marketing. We don’t mean physical pain of course, we mean business-related pain, and use the word to signify a problem, deficiency or other kind of challenge that our prospective customer needs to overcome. We home in on that pain, highlight it, illustrate the downside of not fixing it, and demonstrate how we’re uniquely positioned to remove that pain.

We also hope that our customer is not experiencing that pain constantly. You’d think we might be, but actually if they’re so preoccupied with that pain then it makes it very difficult for them to focus properly and absorb the reasoning about how we can help alleviate the pain.

There’s an exact corollary in constant pain of a physical nature too. When we’re in constant pain, a pain that medicine or treatment won’t lessen, it consumes every waking moment and makes it almost impossible to do anything productive. That’s why we’re generally in hospital, at the Doctor’s or laid up in bed. Nothing else for it.

I pity those unfortunate people who have to live with constant pain. It must be so hard. I have to imagine you’re preoccupied with managing that pain every waking moment.

Same for the business in constant pain as well. We must work super hard as marketers and sales people to provide a glimmer of quality respite for them to buy into a better future, a future that’s tied to us.


Ever had food poisoning before? The kind where you wonder if you’ll ever get out of this black hole? It feels like someone is drilling you a new eye socket, while at the same time hitting your stomach with a baseball bat. Meanwhile the rest of your body has gone to defcon 3 and is ejecting whatever is inside you from both ends?

Ever had a brutal hangover? The symptoms for me are the same. You can’t control an episode of food poisoning, even if you’re careful, but you can a hangover, so I avoid them wherever possible.

Ever had a migraine? A proper one? Guess what, the symptoms for me are the same. Unfortunately, apart from avoiding certain foods like chocolate and cheese, you can’t really control them either. Besides, who wants to live in a world completely bereft of chocolate and cheese?

The cure for all three aliments is the same. It’s not medication. I’s not really hydration, though that helps somewhat. It is sleep. If. I. Can. Just. Get. To. Sleep. I’ll. Be. OK. It’s really hard to do it with all the pain and the upheaval, but if I can finally get to sleep, I can sleep it off and emerge the other side.

So, in case you didn’t know, you do now. Food poisoning, hangovers, migraines. Same symptoms, same cure.

I was helping my daughter bake a cake the other day. She wanted help measuring out the ingredients and then she got on with it herself. It was to be a cake for her Ladyship’s birthday, one of those two-sponge affairs with jam in the middle and icing on the top.

I haven’t baked in a long time. I was staggered at the amount of butter that was called for in the recipe. Half a bar of the stuff. Worse was to come. The required amount of sugar filled a desert bowl, heaped.

It reminded me how much of the stuff that we’re supposed to moderate in our diets goes into making the big 5 food indulgences: cakes, crisps, sweets, chocolates and biscuits. I also love the cake mix, the gloopy mass of ingredients before it goes into the oven. Not usually the one to make the mix, I would grab a few scrapes of the remains of the mixing bowl. I had forgotten how much badness goes into these delicacies.

I guess that’s why legislation insists on manufacturers explicitly listing contents of food and also showing the number of calories in a meal. This has applicability not just in the world of fast moving consumer goods but in the broader marketing of both B2C and B2B products. Sometimes we don’t want to know what goes into the making of something. Sometimes we do, so it’s good to have the option.

On a Monday evening, if I’m in my hometown, I like to play some 5-a-side footie with my fellow middle-aged men, sans lycra of course.

Recently, I went out for a game. I had a sore calf – again – so I didn’t want to let the lads down and decided I’d play in goal. It was unseasonably cold, snowing and sleeting in fact, and I had a very thin, porous set of gloves on. They got wet very early on, and so did my hands.

An hour later, the pain was unrelenting. I can’t remember having colder hands. So much so that I went grey and felt nauseous. I made it home, but my fingers were so cold they felt solid. I had to gradually warm them up, in agony, for about half an hour before I realised I was, in fact, not going to have a heart attack, stroke, or die.

I probably wasn’t that close to having frostbite, and my fingers were 90% fine the next day. I can’t begin to imagine, however, what it must be like to be genuinely very cold indeed for a long period of time. I think the body and organs must shut down and you must literally want to crawl into a ball and die.

I also know now why scaling Everest or Arctic trekking isn’t on my bucket list. Sawing off frost-bitten fingers is not on my top-1000 list of things I’d like to do.

7 Days to 10K

7 Days to 10K

Here we are with Part 5 – the final part – of 7 days to 10K. A hastily drawn up plan for successfully completing the local 10K race, my first. Not, as one of the people that reads my blog mistakenly thought, a 7-day plan to 10-grand. Sorry. That would be great though, wouldn’t it?

The weather was glorious, sunny and 7 degrees, that’s the mid-40’s for you Fahrenheit folk. The high winds of the previous day had blown themselves out, to leave a gentle breeze. At the start I found myself with a couple of neighbours who were hoping to dip under the hour-mark. We positioned ourselves in front of the 60 minute pacer, and within sight of the 55-minute pacer.

Within the first kilometre or 2, it was clear to me that I was running noticeably faster than I had 2 days previously. I was relatively comfortable, but it was also clear to me that the 55-minute pacer was a bridge – or runner – too far. We were all very boxed in for the first few k’s too, since there were a lot of people in the race and the roads were country roads.

As we turned at about 4 K we went onto a real country track for 2K, before the turn back into town at 6K. It was a gradual incline, and I prefer to take those a bit quicker to get them over with, if I have sufficient gas in the tank. I felt good, and conscious too that I was pushing myself quite hard. I stuck in there, up through another gradual incline from 7 to 8K, until we passed the local soccer club and then I knew I was going to make it, since I’ve jogged back from there many times.

The 9K mark passed the estate where we live, and with the kids to give me a yell of support it was downhill for the last K, a very welcome run home. 50 metres from the end Her Ladyship, who had finished a good way ahead of me, was there to yell to me to sprint for the finish. The legs felt great, the best they’ve felt in years, and I passed over the finish line, at speed, in a time of 57:09.

We then headed up to the hall for teas and buns, to join the huge throng of post-race euphoria. Job done.

As I was enjoying my first beer of the evening with friends, I had an automated text from the race organisers to say that my actual time, since I passed the start mark a little while after the starting gun as the crowds passed through, was 56:17.

The event was superbly organised, as it always is for this event which draws in runners from all over, and very social afterwards. It made the food and drink consumed in celebration that evening all the sweeter. It was also interesting to be a participant rather than a vocal supporter for the last 9 years. I’m sure I cheered louder last year than anyone did for me this year…

2 parting thoughts: first, a little planning gets you a long way towards successfully executing your goals. Second, I may be a better supporter than a runner, though I might also have taken the first few thousands paces towards an annual tradition…

In Part 3 of 7 days to 10K, I outlined my plan to run a practise 10K on the roads and take 2 full days off before the big day, day 7. So you’re probably wondering how I got on? Whether things went according to my somewhat flimsy plan? Did I do the run? Did I finish it? Did the legs give way?

Well, yes and no, as is always the way with planning.

I didn’t run the 10K on day 4, for 2 reasons. Firstly, the weather was utterly foul. Cold, wet and hellishly windy. Storm-force windy. Second, my daughter got sick for a few hours, and I didn’t want to leave her. By the time she was better, it was dark, I’d lost my mojo and the storm hadn’t abated.

I did have a plan B though. My plan B was simply to run on day 5 and suffer 1 less day of recovery. So that’s what I did. My good lady helped me design a route that was never too far from the house that if I pulled up I couldn’t walk home in a reasonable time.

I set off slowly, in milder weather, and felt great for the first 15 minutes, and 25 minutes, and 35 minutes. The only arduous part was about the 35 – 50 minute mark, a long uphill stretch of 1.5K into a strong wind. I tend to run faster uphill, to get the pain over with, and catch my breath on the down phase, so it was hard – but manageable – work.

I made it! The calves were fine, they held up great, and I never doubted the fitness. I completed the 10K in a leisurely 65 minutes, with no after effects. And felt great afterwards. Plenty left in the tank, it was always a question of avoiding injury rather than running out of puff, literally. I stretched, iced and spent the rest of the day eating, drinking and making merry.

Yesterday, I did some final stretches for the legs and back, which was a little tight after such a long time on the move.

So, today’s the day. It’s race day, day 7. The race is around some of the roads I have only just run on. I’m hoping to duck in under the hour mark. I’ve done the prep. I’m cautiously optimistic. Plan for the worst, hope for the best. I’ll let you know how I get on in the final part, part 5 of 7 days to 10K.

In Part 2 of 7 Days to 10K I shared my trepidation about phase 2 of the plan, which was to run 8K on the treadmill, the first serious test of my body’s resilience and recovery from injury.

Well, I got through it, just about. I did indeed run 8K, in the grand old time of 52:17. It’s the longest I’ve run in years. It was hard. I had a stitch, sometimes 2 stitches, for most of the way. I haven’t had a stitch for probably 25 years!

I rowed for 5 minutes to warm up, then did some leg stretches to get in the mood. I’d been worried about this run all day and wasn’t sure if the legs would hold up. I walked for the first 2 minutes to warm up, then ran at 10 km/hour up until the 20 minute mark. After 20 minutes my right calf, the one which I most recently injured, was fine, but the left one was aching, so I went back to walking for 2 minutes. I thought that I might have neglected it since most of my recent rehab work was on the right side, and I didn’t want it to pain suddenly, hence the middle walking phase.

After that, I went back to jogging, at 9 km/hour. The left calf was still aching, but I figured ‘well it’s either going to stay aching or I can’t run on it, so I might as well test it out since I’ve only 5 days to go til the race…’

Finally, I finished the 8K. The aching had not got any worse. I walked for 2 minutes to warm down, stretched the legs out, went home and even iced the calf, such was my dedication.

Yesterday I did some more exercises on the troublesome right side that caused the biomedical fault I mentioned in Part 1 of this series. Today I plan to execute the third phase of the 7 days to 10K plan, which is a 10K street run. If I can get through that, I know I should be OK for the big day. I’ll report back on the morning of the race and let you know how my final stage of preparation goes. I know you can’t wait…

In Part 1 of 7 Days to 10K I outlined why I’ve prepared awfully for a 10K race I have registered for and which is but a few days away.

2 days ago I executed – successfully – the first phase of my simple plan to be as ready as I can be for the race. I played a fairly taxing game of 5-a-side soccer for over an hour. I played rather well, for me, and emerged unscathed. This was great for me, as it was my first proper lung-stretching exercise in a while.

Later today I will execute the second phase, which is to run 8K on the treadmill, and see how I get on. This is the phase I’m most nervous about, since it’s my first sustained run over 15-20 minutes since I last tore my calf.

When I mentioned the race to a soccer pal, he said ‘oh, I registered for that a couple of years ago and just turned up and ran the race, it’s not too bad.’ A perfectly legitimate response, were it not for the fact that I have been doing some exercises to cure a biomechanical fault which is causing my calves to tear and pain after a quarter of an hour’s exercise.

One of the odd things I’ve noticed in the mirrors over the last 30 years of running at the gym is that any shirt I’m wearing pulls down at the next towards the right shoulder, and never the left. I could never figure out why, until the physio mentioned the fault with my running in my previous post that cause my right side to dip, and then it all made sense.

In 2 days time, as per my plan, I’ll let you know how the 8K run went and what bearing, if any, this has on my ‘practice’ 10K run on the streets of my home town, scheduled for later in the day.

I’ve signed up for a 10K run. It’s in 7 days’ time. It’s my first 10K. I have run further before, but it was when I was training for the Dublin marathon, in 2000. I got injured 3 weeks before, having done all the training, and had to miss it.

My wife does 10K 3 times a week and will be doing this one too. It’s a regular event for her; she breezes through them. SHe’s a good bit younger than me and rebounded back from a serious ankle injury earlier in the year by doing her rehab religiously. More on that aspect later.

I don’t usually run more than 5K. It’s simply something to get the heart pumping for 25+ minutes so it qualifies for aerobic exercise. I also haven’t run in about 3 months.

Why the appalling preparation, I hear you say? Well, I get injured a lot. Not major injuries, just niggly little calf injuries that put me out for a few weeks at a time.

I went to a new – new to me – sports physio about 2 months ago, complaining about the fact that when one of my calves breaks down, it’s about 15 minutes into a run, when I’m nicely warm. He had me run on the treadmill for a couple minutes and diagnosed a bio-mechanical fault which was causing my right leg to move out slightly, rather than forward, during the lifting-striding phase. This was causing my right side to dip slightly, which, he felt, was creating the imbalance that cause either calf to break down and start paining me.

He gave me a raft of exercises to do 5 times a week, that would have taken me an hour or more to do, if had ever done them all. I didn’t do them at all for the first 2 weeks, as I was travelling. Since those 2 weeks I’ve done a fraction of the exercises he gave me, maybe twice a week. I haven’t been able to make the time. You know the drill, or if you don’t you can read here.

So, here I am, with 7 days to go til my 10K. Here’s my plan. I realise that 10K isn’t very far and many of you reading this will wonder what all the fuss – and all the planning – is about. After all, it’s less than half an hour’s exercise for proper athletes, and less than an hour for many average runners. It’s hardly the Ironman. Well, for me, it is what it is.

This evening, day 1, I’m going to play a game of 5-a-side soccer with the lads. It’s my favourite exercise. I like to start in goal and then I’ll be running around for 45 minutes or so. It’s a useful test of fitness and of how my calves are feeling. In two days time, I’m going to go to the gym, on the advice of my good lady, and try to run about 8K on the treadmill. Apparently it’s more forgiving than the road.

If that goes OK, then in 4 days time I’m going to run a 10K on the road. If that goes OK, I’m going to take the next 2 days off before the big day, 1 week from now, in 7 days’ time.

There’s a lot of if’s in the plan, and no plan every goes perfectly, so doubtless you’ll be reading about adjustments, avoidance or even abandonment.

I’ll let you know how I get on. I have to. After all, you can’t have Part 1 of a total of 1 Part, can you?

I’m quite pleased with myself. Today marks the point where I’ve gone 10 years without missing a working day due to sickness.

The last time I got sick was a rather nasty dose of viral meningitis. As luck would have it, it was over a bank holiday so I was only absent for work for 2 days. I can’t remember the last time I was sick before then. Alright, so I might have left work twice at around 4pm with a migraine, but not even a half-day ‘sickie’ has blemished my work attendance record for the last decade.

I’m not breaking any kind of health record here, and I’m not saying I’m the healthiest person that has ever lived either. What it boils down to is – yes – being fairly healthy, but more importantly it’s about culture and work ethic.

I’ve not had to suffer working in a large or public sector organisation where people play the system and take a sickie as if it’s their fortnightly right. These people are not invested in their organisation and those kinds of places would drive me mad. And as for the ‘oh, I’m staying at home, I don’t want to pass it on through the office,’ puh-lease. Those folks – and the colleagues and bosses that encourage them to do that – well, let’s just say it’s a different culture. The kind of culture that doesn’t think it’s their problem when billions of dollars of national productivity are lost annually through sickness. Plus, it’s no accident that incidence rates of sickness are far lower among the self-employed.

Many’s the time I’ve had a bit of ‘man flu’ or have poorly rebounded from a night of moderate imbibition, but you go in, you suck it up, take your meds and get on with it. If it’s a genuine illness – and I think meningitis scores quite well against that criterion – then, fair enough, stay away and get better. But if it’s not, then come on, gone are the days when organisations had the buffer to cover for a sick person. We’re all busy, we’re all maxed. Work is a team game and your colleagues are relying on you.

So I’m raising a glass to another 10 years of sickness-free work. Only the one glass though. It’s a school night and I don’t want to have to take a sickie tomorrow…