When Paul McCartney and John Lennon were writing songs in the early Beatles days, they would come up with a memorable melody, piano riff or guitar riff, with no way of recording and saving it at home, before they could get to the studio. If they couldn’t remember it the next day, it wasn’t good enough to be worked on.

Writing my blog is not quite the same thing, and the end result doesn’t have the same world-beating quality either. The process is different. In some cases you come up with an idea for a series of posts, such as a 7-step B2B product launch process. In other cases, a thought comes to me or an observation mushrooms into an viewpoint I can talk about.

I usually write it down straight away, or tap a few words into my phone. If the thought or observation comes to me while I’m driving, and I’m on my own, then I have to try and commit it to memory, until I can stop and record it.

If I can’t get a thought down on phone or paper before it disappears, it’s often lost forever. I would say that over the last 50-plus months dozens of ideas, thoughts and comments have gone to the ether, never to return.

Is that a bad thing, or a good thing? I don’t know, but probably neither. It is what it is.

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