Archives for posts with tag: publishing

I took a leaf out of explorer Ernest Shackleton’s recruitment-writing book the other day. You may recall the famous – and almost certainly mythical – job ad from a century ago:

MEN WANTED

for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honour and recognition in case of success.

Simon Sinek used it as the perfect example in ‘Start With Why’ of how to get people with similar values to yours to follow you for the right reasons.

How does the Endurance expedition from the 20th century connect with my project in 2019? Well, I’ve written a book and I’ve sourced the imagery. It’s not a long book to read, but it is a book of many pages. You might say it’s a coffee table book. I know how I want the book to look. I need a designer to take on the ‘arduous’ task of designing and laying out the words and pictures of a publication which will stand or fall by how it looks. It’s not an easy task and I haven’t much money to bargain with. What I’m hoping for is to spark the interest of someone else who shares my desire to see other people succeed, since that’s what the book – and a lot of what I do in my job – is about.

I can’t offer them a job, but I do need a job doing, if you see the distinction. Hopefully they do too.

"Streets Clock Acrylic Orange 2" by Individual Design is licensed under CC BY 2.0

“Streets Clock Acrylic Orange 2” by Individual Design is licensed under CC BY 2.0

When you’re publishing something, or thinking about publishing something, it’s great to have images to lift and amplify the message. Better still are those copyright-free images you can use without having to go to the photo stock library vultures.

If you’re getting an image that’s in the public domain or is free to use, you want to be able to attribute it properly. After all, some generous soul is putting out their creativity for you to use gratis, so the least you can do is to give them the proper thanks via the proper shout out. This can be tricky to do:

  • You have to find the image
  • You have to check the copyright or licensing for it, to make sure it’s OK to use for your purposes
  • If it fits your requirements you have to collect the name of the image, the author and the type of creative commons license it falls under

This is fiddly, especially if you’re sourcing a lot of images. Enter the Creative Commons automated image attribution feature. You can access it here. As I write this it’s in beta, and it hangs and falls over a fair bit, but who cares? It’s invaluable. You search for your image, click on the one you like and the entire attribution text is pulled together for you in 3 different format options, like in this example.

A massive time-saver. Genius.

A former boss and mentor of mine recently referred me to an article on self-publishing. It was written by someone who had been published before, using the traditional publishing routes and methods, and now was publishing his own books. The full post is here. It’s a fascinating read, especially so if you are thinking off putting stuff out there.

This post, however, is not so much an advert for self-publishing as it is a comment or two on how technology has changed how we write, and how we consume what’s been written.

Books are changing. They’re not books any more, much of the time at least. Sometimes they’re ebooks, existing on screen but not existing physically. Sometimes they’re printed on demand, one at a time, Sometimes they’re very short, like a pamphlet. Sometimes they’re simply a blog post, like this one.

Publishing something used to be this mammoth, self-contained, one-off project that ending up with something spitting out off the presses. Now we can publish something very short, very quickly, even charge for it too, and get almost instant feedback on what readers thought of it. Web 2.0 baby, what a wonderful thing.

This same technology has also changed the way we read, our reading behaviours. We have an unending wealth of information and diversion at our fingertips. We now skim read, and have a shorter attention span, so unless what we’re reading is a compelling page turner – digitally or physically – shorter is better.

So maybe this is a misleading post title. Maybe books have already changed.

 

By some estimates there are about 2 million books published per year in the world. That’s an awful lot of books. By other estimates it also constitutes a very small percentage of the total number of books written. The publishing bottleneck is such that demand will only ever support the supply of a far smaller proportion of books than the total written.

For every 1,000 books written, perhaps 25 get taken on by a publisher, and perhaps 5 of those get published, and perhaps 1 of those becomes a best-seller. These are the kinds of odds you’re up against as a potential writer of published work. The kinds of odds I’m up against.

Of these 2 million books, maybe half a million are self-published. The writer has written the book, then used a self-publishing platform to typeset, lay out, proof read and publish the work herself or himself, so that the book can be available in both electronic and print-on-demand formats.

Unfortunately, by bypassing the traditional publishing industry, the self-publishing writers also have to market and promote the book themselves, and that’s the rub. Promoting takes time, more work and money. After all the effort of self-publishing, for the vast majority of self-publishers the numbers of books sold – and the consequent revenues accruing – are tiny.

So the publishing bottleneck, and the publishing conundrum, continues for every budding author.

 

When you decide to publish a book, and put it out there for the world to consume, critique or ignore┬ácompletely – either consciously or unwittingly – you have to decide what author’s name you’re going to use.

At first glance this might be an obvious choice, namely your own name. Then again, you might opt for a nom de plume. So it’s a decision between nom de plume or not de plume, you might say.

When it’s your own name, the not de plume option, there is the advantage of leveraging off and building on the reputation and social media equity you already have. Sounds obvious. But, there is a surprisingly long list of reasons why you might want to go down the nom de plume path. Here’s 9 I can think of off the top of my head:

  • you can distance yourself from your actual name
  • it allows you to forge a new identity that’s different from your ‘real’ one
  • it keeps you safer in the event of adverse reactions, mushrooming fame or notoriety
  • you can stay under the radar
  • your actual name may already be taken
  • your actual name might be not be easy on the eye, tongue or ear
  • your actual name might not be memorable
  • you can make something cool up
  • you can explicitly or esoterically doff your hat to someone you respect and want to acknowledge

Of course, if you go nom de plume then you do have to overcome the advantage of not de plume and build a following out of nothing, which is a lot of work.