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I came across this picture recently. I can’t remember where I saw it. It was too late to be included in my book, which is available in all good booksellers – actually just one enormous online bookseller… I think I would have put it in if I’d seen it earlier.

I’m not sure when the picture dates from, perhaps the 1920s, or perhaps the 1930s is more likely. There’s something so sad about the picture, yet it sums up the whole reason for me writing the book in the first place.

I’m not sure it’s genuine; the bottom of the placard looks a bit too straight and clean. If it is genuine, then it’s not a great advertisement. What trade does he know? What job does he want? What does he want us to do?

In the book I talk about how we’re not really a Jack of All Trades, we’re a Jack of Few Trades. Three trades qualifies as a few, and I’m willing to bet in the pictured case they’re closely related.

The funny thing is, in today’s world and today’s economy we would prize this type of person, and they’d probably be doing fine working from home. Yet, back then, in dire economic hardship – the kind of economic hardship we might be looking at now for the next number of years – this basket of physical skills was not enough to land a single job.

There was little opportunity back then to craft your your own value as a specialised generalist. There is now.

If you’d like to know more about how we Jacks of All Trades can triumph in the modern world, you can buy the book here, or from the US and Germany Amazon sites too.

I think this is my first ever Sunday post. Feels good!

“Concurs 2014, Castellers d’Esplugues” by Castellers d’Esplugues is licensed under CC BY 2.0

Here’s one of the first pages of my You Don’t Know Jack! book, which you can buy here.)

This book is for 99% of us.

This book is for the 99% of us you don’t see on screen, you don’t hear about on the radio, you don’t read about in the papers.

Who are we? We are the Jackies and Jacks of All Trades – the JOATs. We’re pretty good at a bunch of things, but not so good at one of them that you would know of us.

Yes, we work, we play sports, we do a bit of music, we talk politics. But we’re not the 1%.

We are the people who put other people in power. We are the audiences at sports, music and other cultural events. We are the powerhouse of the organisation that gets things done. We are the buyers and consumers of things and ideas. We are the economic provider for the rich and famous.

We are the unsung heroes. We are the people that matter. We are multi-talented, we have options, and we have control. This book helps us understand why this is so and how we can live to our fullest potential.

Are you one of the 99%? If so, I recommend the book. But then I would, I hear you say, I wrote it. You can buy it here, or from the US and Germany Amazon sites too.