What’s the right blog length for a post? Isn’t a bit like asking how long a piece of string should be, and that of course depends on the purpose for the string.

That said, there’s never a shortfall of best practice articles trumpeting the right length for a blog post. It’s an old chestnut, and it keeps changing. A few years ago it was about 450 to 500 words. These days, for long term SEO they reckon 1600-1800 words, which is clearly way more than 500 words, and waaaay more than my typical post. Perhaps the advice is not exclusively for blog post content, but you get the impression it is.

As with all things marketing, you have to keep your objective in mind. SEO is about attracting people to your stuff and building a following. I’ve always said that the purpose of my blog is rather self-serving, to keep the discipline of writing, in which case I can make them as short or long as I like. As it happens, they retain a striking consistency of length.

The current vogue for longer ‘anchor’ or ‘capstone’ blog post content doesn’t seem to hurt Seth Godin. An early inspiration for my own blog, Mr G seems to have garnered an immense following with a pithy style and length that hasn’t changed in a decade. Mind you, he has broken ground in marketing on numerous occasions and has a large bunch of other strings to his bow.

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