Last year a colleague of mine said: I’m never using the word ‘just’ again.  The more I thought about this, the more I realised how right he was.  It’s a nothing word, an excuse of a word, a word that devalues what you’re trying to say.  It’s practically a synonym for ‘erm’.

Consider these examples:

“Hi there, just a quick call to find out when you’re making a decision on our deal.”

“I’m just saying we shouldn’t do this.”

“I was just wondering what will happen if we get this wrong.”

‘Just’ belittles the worth of our contribution.  It negates us.  It’s a signal to the other person in the dialogue that subconsciously we don’t feel up to it.

Don’t use the word.  Just Do It®  🙂

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