Archives for posts with tag: Seth Godin

I got a hand-written card today! From an organisation! I was so excited. The oblong hole in the front door is not just for bills after all.

Somebody had written me a personal thank you note and a different hand had written my name and address on the envelope too. This wasn’t from a friend or family; this was from a large organisation.

Yes, the good people – I always suspected they were good but now I know it – at Movember wrote to me personally to thank me for the huge sacrifice of growing a moustache for 31 days. Now there are thousands of people a year that raise money for this prostate cancer charity, and I bet we all got a hand-written thank you letter. Mine was from Sara and she signed it ‘Sara x’. Who cares if it wasn’t actually Sara, it’s the thought, and the perception, that counts.

I shall definitely grow a moustache for November 2014; they have me for another year, and another few hundred quid, with one thoughtful gesture.

Attention people who have customers – or people who want to stay on the right side of someone else: show you care by taking three minutes out of your day to write a card and envelope and why you appreciate them. You’ll need a stamp too of course, but if there is a better return for such a small investment, I don’t know what it is.

Incidentally, even if you’re not in marketing – or even business – you should dip into the daily genius that is Seth Godin’s blog. Here’s one of his best ever pithy-but-explosively-useful posts containing the handwritten thank you note.

Anyway, back to emails, the web and calls…

For me, dear reader, the natural cadence of this blog is a post every Monday, Wednesday and Friday. It’s what I’ve stuck to since the first post.

My posts are fairly short and take a minute or two to read at most. Three times during the working week feels like the right balance between intrusion into your productive time and making enough of a regular connection. Consistency is one of the my key tenets, and I don’t know about you but I find wading through a monster of a post once a week a bit of an ordeal. Plus, you get the weekend off for good behaviour.

Three posts a week is something that I feel I can continue to commit to as my part of the bargain. I don’t feel I can stretch to the daily dose of epic content that Mr Seth Godin has been bestowing upon us for more than a handful of years. I’m not a full-time writer, nowhere near as brilliant, and I don’t have the resources.

It doesn’t really matter what I think though. It’s your view that counts, since you’re consuming the output. Otherwise I might just as well paint a masterpiece and lock it in my basement.

I’d be delighted to hear how you feel about the frequency of posts, privately or via the blog. And the content of them for that matter.

Thanks for reading :-).

Just a few more words on the word ‘just’, dear reader. I was recently talking about the much maligned (and rightly so) adverb, not the deeply important adjectival version which is worth a post or two in its own right. In fact, it’s worth dwelling on the panoply of meanings that accrue to this 4-letter word. I’m struggling to think of another that works so hard for our beloved language.

It seems there are other people who have issues with the word. Only today, the highly esteemed (and rightly so) Seth Godin posted his concerns. In Seth’s post, the context of ‘just’ as a throwaway is what rankles with him.

What it boils down to is this. You’ve got to know your context, and use ‘just’ when it positively qualifies what you’re trying to say. Don’t use it if it obfuscates or reduces what you’re trying to say. You need to know the ‘mot juste’ for just. And rightly so.

Over a million of us have heard of Seth Godin and subscribe to his daily blog post either via Twitter, RSS or email.  I really like them.  They provide me with a fresh perspective, and give me that daily realignment to make sure I’m staying on the straight and narrow and doing my best.

Of course, a lot of Seth’s stuff is about taking action, breaking out of the mould, starting something and finishing it.  What I also found, to my delight, is that when you come back from vacation, you get to read a whole bunch of his posts in one go, and when you do that, you really do build up a head of steam to change things.