In this era of the long tail, it’s never been more easy to find, create, develop and service a niche market.

A niche is a small place that you can defend and protect from bigger competition who either can’t fit in the niche themselves or lever you out of it. Aside from the risk of the long tail niche – there is a gap in the market but is there a market in the gap? – I was reminded of how protectable a niche can be when walking on the beach with family yesterday.

We were collecting empty shells, and on several occasions we saw some limpets sitting in the cracks between rocks. These weren’t limpets stuck to the rocks in the normal way. They were empty shells with their edges were simply resting – or so we thought – between the folds of rocks. The spaces under them were not deep and impenetrable, they were shallow, maybe a centimetre or so of a recess. When we tried to pick them up, however, we couldn’t move them, even by levering a finger and a thumb under the entire limpet.

Even though they appeared to be resting on the rocks, the force of the storms from the last few nights had wedged them in, hard and fast. Added to that, the conical structure of the limpet was such that even though only a few millimetres of the limpet edge were touching the rocks on two sides, it could withstand any human attempt to remove it in one piece.

When we find the perfect niche, and we’re set up the right way, we can be impossible to dislodge.

A little humour to start the year. Heard today. You couldn’t make it up.

Two ladies of ‘a certain age’ were talking. A small amount of drink had been consumed.

Lady 1: You remember uncle Dennis, he died 40 years ago, choked on a piece of steak.

Lady 2: Why didn’t uncle Michael give him the Heineken manoeuvre?

🙂

Happy New Year.

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This ‘n’ That shop, Athenry, Galway, Ireland

Closing the series of posts in praise of people or things, I’m recommending my shop of the year.

Unless you happen to live in the same village as me, chances are you will have never seen or heard of This ‘n’ That discount store in Athenry in the Ireland’s county of Galway. Nor will you ever find it online either, as this is your traditional shop that eschews all modern ways of selling and is truly bricks and mortar only.

Tucked away in Northgate Street, near the town’s iconic arch from the original medieval walled town, This ‘n’ That, as the name suggests, sells pretty much every item you would ever need at a very reasonable price. From binders to bed sheets, clothes to car mats, heaters to hair brushes, toys to toiletries, it’s all here at a fraction of the high street or even online price. My daughter got about 8 Christmas presents for €18 in there the other day. Fabulous.

It’s the staff that make a place in almost every service-led business, and this one is no different. There seems to be loads of staff working there at any one time, of varying nationalities.  They are always super helpful and have the unerring ability to locate an item you need among a seemingly infinite array of stock, rather like those mechanics who can find exactly the wrench they need among what looks like a cultivated chaos.

It’s cash only at This ‘n’ That. Credit cards would be a bit too 20th century. The staff check that battery-operated items like torches – flashlights to our American friends – work properly before selling them to you. Such a breath of fresh air compared to the usual grumpy curmudgeons you get in this type of shop.

As our traditional shops get more and more squeezed by the massive malls or online merchants – creating what is known as the ‘donut effect’ in some English towns and cities – it’s local shops that sell a tablet case for €3.50, as opposed to 3 to 5 times that amount elsewhere, that will survive or even thrive. Cheerio 2013.

I mentioned in a previous post how the teachers and mentors you have in your younger years have a major influence on how you develop as an individual. I think that’s also true of your managers and your working life. With that in mind, and continuing this week’s theme of paying people back with thanks during the holiday season, I share with you here the great managers I’ve had in my 15 years in the tech sector.

There’s a saying that you should never manage anyone who’s older than you. Many of the ones below have successfully debunked that myth.

In more or less chronological order:

Jim Maher, former CEO of Allfinanz. A man who knew how to take the right risks, and was never afraid of walking away from a bad deal, Jim took a gamble on a guy untested in the tech space. I think he feels it was worth the risk.

Jonathan Gale, formerly Sales VP of MessageLabs, now part of the behemoth that is Symantec. Extremely able head of sales who took me on to manage a new service – and a new departure – for the company. Now heading up New Voice Media.

Stephen Millard, formerly Marketing VP of MessageLabs. Stephen started my career in product marketing. An excellent manager who understood intimately that management was about finding the right balance between delegating and guiding.

Gary Thomassen, formerly Direct of Product Management and Marketing at MessageLabs. Another first-rate manager and that rare breed who understood that you can pretty much leave specialists to themselves when they’re armed with their objectives.

Donal Daly, founder and CEO of The TAS Group. There is pretty much nothing that this chap can’t do better than you in your own field of expertise within his business. Sickeningly gifted and visionary.

York Baur, formerly CMO at The TAS Group. Immensely knowledgeable across a panoply of subjects, and infinitely patient and gracious on the regular occasions that his decision was a better one than yours. A huge fan of NASCAR, but hey, no-one’s perfect.

Paul Watson, formerly CEO at Star Technology Group. Living proof that nice guys do finish first, Paul has managed a number of projects that I helped him with as a consultant. Another extremely shrewd guy who excels at getting the best – which is not the same as the most – out of his people.

Andrew Norman, Director of Sales and Marketing at eSellerPro. With a dauntingly broad remit, Norms still finds the time to be a superb manager of people, whether they are staff, contractors or partners. One to look out for.

There’s eight of the best for you.  If you too have worked for one of them, you’ll know what I mean.

This is my 50th post, and I’m dedicating it to my postman.

I don’t know his name, but he’s been delivering the mail in the 6-plus years that I’ve lived here, and probably 30 years before that in my adopted home town. Always good natured, he’s as reliable as the bad weather that he cycles through to get the stuff delivered. I think he does half the town.

It’s almost like he’s from another age, part of the scenery, known to all and respected by all in the same way as every village’s PC Plod used to be.

I remember reading a book by Rob Parsons called The Heart of Success a few years ago. I’m going to quote you a slice of it:

“One night when my father was getting ready for work I interrupted him: ‘Don’t you ever get bored of just pushing letters through doors?’

“If I hurt him he didn’t show it. He said, ‘Son, your father delivers the Royal Mail.’ He made it sound like the Queen herself had asked him to do it. ‘People rely on me – businesses, armies and police forces, friends and relatives from overseas – I deliver all their letters. You should come with me some day and see somebody waiting at their door to see if I’ve got a letter for them. It may be about a job they’ve been hoping for or from a daughter they haven’t heard from for a while, or perhaps just a birthday card. No, son, I don’t get bored.'”

I reckon my postman has hand-delivered 1,000 letters and parcels to me in the last year. The postal service has already been paid for every single delivery he makes, before he delivers it. He still does it well, and with a smile on his face.

That’s why I tip my postman. Merry Christmas.

At this time of thankfulness and good cheer – yes, we non-Americans sometimes do our thanking, and thinking, at Christmas rather than late November – I want to reflect on the importance of teachers, guides and guardians who complement our parents in helping to shape who we are in our formative years.

I was not one of those brilliant kids who had it all figured out. I needed adults to show me the way and make me aware of how I could become a better person. A lot of the people I’m calling out are a generation older than me – obviously – and since I’m no spring chicken there’s a good chance they are pretty elderly. Perhaps, therefore, this isn’t the best medium for doing it, but certainly one of the easier ones.

So, in kind of chronological order, here are the teachers and influencers I would like to thank. In most cases I only list their surnames, because I only knew their surnames.

– Mrs Batty, my primary school teacher who set me up to pass my 11-plus exam.  Mrs B hardly ever lost her temper with me, which is no mean achievement. I last saw her about 5 years go, and even though she must be about 234 years old by now, she remembered me and still had that twinkle in her eye.

– Mr Thomas, my maths teacher, who allowed my parents to prevail upon him that even though I hadn’t scored well enough to get into the fast stream for O levels, I was worth a shot. Teachers, take note: it’s good to be flexible and bend the rules once in a while.

– Mr Jeffries, my fast stream maths teacher, who made maths easy, again no mean achievement.  He also played in the same table tennis team as me, which made him Mr Jeffries by day and Tony in the evening. He once entered the classroom as I was getting to the punchline of a ‘bottom’ joke involving the planet Uranus and effortlessly eased into a comment that we should all sit down on the other polite word for our rear ends.  My American friends: in England we pronounce the planet with the accent on the second syllable.  When you’re 14/15, this is about as funny as it gets.

– Mr Harvey, my table tennis coach, who sacrificed perhaps 1,000 hours over a decade teaching me the finer points of competitive sport. For any sport to thrive, you need great facilities and great coaches.  He was a great coach, and a Wolverhampton Wanderers fan too. Legend.

– Pete Knight, my table tennis tennis team mate, manager, driver and mentor. Always Pete, sometimes Pedro, or Pietro. I dread to think how many cups of tea he and his lovely wife Jan have made me over the years. I think it’s around 1,135. They are the only 2 people in my home town I stay in touch with.

– Mr Carter and Mr McNeill, my two Latin and Greek A level teachers. The 3rd member of the classics teaching triumvirate was Mr Taylor, who had left in the summer after my A levels for another school. I stayed on an extra term after A levels to study for and sit the Cambridge entrance exams. Messrs Carter and McNeill gave me extra, unscheduled hours every week to help prepare me. Yes, I know, for those of you under 40, teachers did put in extra hours for their students’ edification back then. Unthinkable now.

– Mr CR Whittaker, Dick to his students, my Director of Studies at Churchill College. Sadly no longer with us, and appropriately remembered by his peers and former students at a dinner a few years ago. Tolerant of my appalling abilities in Roman history, in which he was a world authority, and of my frequent minimal studying due to the demands of being student union president of the college, he still managed to steer me to an over-achieving 2.1 degree, and all of it with a smile that would have put a crocodile to shame.

To those who made a difference to my life, I thank you, in the rather inadequate form of a blog post. You all made a difference, a good one, and I would like to remind you that as teachers and mentors you are incredibly influential in terms of the paths we take in life.  I literally wouldn’t be where I am today without you.

Some of you made a bad difference. You were old school, with pun intended, and you don’t get a mention.

Most of us have been shopping online for 15 years or more. I remember my first ever online purchase. It was on Amazon. I couldn’t believe how easy it was. To this day Amazon remains the benchmark of how to serve customers.

For someone like me, who doesn’t live in the country where he was born and raised, online shopping is a thing of beauty. I can send birthday and Christmas presents to family and friends at good prices, avoiding any postage charges because the gifts are being delivered domestically. For people who are at their busiest at this time of year, it is convenient, quick, secure and good value.  What more can you want?

Ironically, I’ve been doing some work with a provider of an ecommerce platform that allows retailers and merchants to extend their coverage across marketplaces. Not just Amazon and eBay, who consume not far off two-thirds of all global ecommerce, but all their international counterparts, as well as a host of other smaller or more niche marketplaces. Having been a consumer for a decade and a half, it’s been a fascinating few weeks seeing how things work from the other side of the transaction.

There’s one thing I’m sure of. The numbers for online are only going in one direction in the future. Indeed, we’re looking at not much more than the tip of the iceberg of what is possible on the web. And by all accounts, the web itself will be but a mere frippery compared with the ‘Internet of things’.  Change is a constant :-).

I have nothing but admiration for those who professionally or voluntarily put other people before themselves and their families. It takes a special type of person to make a success of being in a caring profession. I don’t think I could do it.

I wonder why it is that governments tend to come down particularly hard on the public sector caring professions. Maybe it’s because there are so many of them, composed largely of young people and women, that successive administrations think they can get away with non-existent – or derisory improvements in pay and conditions.

The bodies, like the NHS and the various individual trusts in the UK, and the HSE in Ireland, are often pilloried for being bungling, bureaucratic and buck-passing. The individuals that are employed by them, are usually exemplary.

I’ve had the misfortune to be admitted to hospital a few times on either side of the Irish Sea. On every occasion the staff have been fantastic, plain and simple. Professional, responsive, assuring, the list goes on.

For me, caring professionals fulfil the most important role in society and this is one of the tenets by which I think a life should be lived, and a society should be governed.

It’s all about levelling the playing field.

Everyone should get a fair chance and those that fall on hard times or simple bad luck should where possible be restored to parity to take that chance again. It’s what community and the tribe is all about.

I am lucky to be associated with another area of the caring profession, namely charity.  COPE Galway is a charity that addresses homelessness, domestic violence, and care of the elderly.  Is is all about ‘quality of life in a home of your own’. As you can imagine, at this time of year their work is particularly important.

Last month I got a tour of the various facilities that the charity operates.  No surprise, then, that I found the staff to be fantastic, plain and simple.  Doing important work that benefits the most vulnerable people in our community. If you had a few units of your currency to spare, they could certainly put them to good use.

It’s really important to me and it’s my blog, so I say this again: whatever you do in life, try and make it fairer for all by levelling the playing field.

I’ve touched on our troubles with apostrophes in a previous post. Sometimes these rogue apostrophes appear in content without reason. Lest we forget, apostrophes can only be used for 2 principal reasons:

1) To signify possession, as in Paul’s house is rather small

2) To signify a missing letter, as in Paul’s a rather small man

As I’ve touched on in the previous post, you don’t need one when you’re using plurals with nothing possessed. The trees were swaying, for example. But you do see apostrophes with nouns, so the confusion is perhaps understandable.

Not so when you see the howler of an apostrophe with a verb. Just the other day I was reading a press release from a company I admire, and presumably it was written by someone who writes for a living. It began as follows: “Today see’s the launch of …”

What?! On what planet does that make sense? Hell’s bell’s … 🙂

Are you a stickler for the correct grammar, spelling and punctuation in your text-based conversations? What about abbreviations? Expedience and convenience over accuracy?

I suspect this boils down to which generation we fall into; whether we were born into a mobile texting generation or were adults before their advent.

I remember being slightly horrified when I texted the babysitter to see if she was available to look after the little angels one night a few years ago. She replied back ‘Ye dats fine.’ I remember wondering if she wrote her schoolwork that way. For her I suspect it was just a case of adopting the shorthand of the high frequency texter.

I send a few more texts than I used to, but I still feel that even though it’s a conversational medium I’m being judged on the output of its written counterpart. I might even be the only person that uses a semi-colon when it’s called for.

Wots ur vew?