I’ve touched on our troubles with apostrophes in a previous post. Sometimes these rogue apostrophes appear in content without reason. Lest we forget, apostrophes can only be used for 2 principal reasons:

1) To signify possession, as in Paul’s house is rather small

2) To signify a missing letter, as in Paul’s a rather small man

As I’ve touched on in the previous post, you don’t need one when you’re using plurals with nothing possessed. The trees were swaying, for example. But you do see apostrophes with nouns, so the confusion is perhaps understandable.

Not so when you see the howler of an apostrophe with a verb. Just the other day I was reading a press release from a company I admire, and presumably it was written by someone who writes for a living. It began as follows: “Today see’s the launch of …”

What?! On what planet does that make sense? Hell’s bell’s … 🙂

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