In the seventh B2B product launch process step, we reviewed the outcomes of our efforts and hopefully learned some lessons to help us improve the next time.

So what’s the eighth B2B product launch process step? It’s the same as the last step of the B2B marketing process, the B2B buying process, and the B2B sales process. It’s back to the beginning, to the first step.

The cycle of the B2B product launch process is complete. As at the very beginning, we need to check our facts. We’re onto a new project, a new product launch, step one of a new launch process. Off we go – again!

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