In our penultimate B2B marketing step, we iterated our plan as we went, testing the results and tweaking our approach accordingly. And so we come to the final B2B marketing step in any marketing project or plan, the fifteenth step in what I call the 15-step B2B marketing process.

This step will come as no surprise to those who follow this blog and remember the series on stages in the buying process or selling process.

Yes, the fifteenth stage in the B2B marketing process is to ‘rinse and repeat’. The fifteenth step is the first step. It’s back to the beginning, following the tried and trusted best practices that led to the successes of the previous plan or business period.

You have fresh battles to wage, new opportunities to milk, new challenges to address. They’ll all benefit from the same methodical approach I’ve outlined.

I hope you’ve enjoyed the fifteen steps, climbing to the peak that was the eighth stage of crafting strategy and getting down the other side to your destination and your objectives. Feel free to share the 15 steps with others, or with anyone who would benefit from them.

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