Vettel bows before his championship-winning Red Bull F1 car

Vettel bows before his championship-winning Red Bull F1 car

The role of technology is to make our lives easier.  To help us make better decisions.  To make us look good – and take that in any way you like.

Is it us or the systems? The more modest among us say: ‘Thanks, but we made a great investment in this software, I know how to get the best out of it, and it does all the work for me.” The less modest among us share only the middle clause in the quote.

The truth lies in the middle.  We have selected the right technology because we defined carefully what it needed to do for us. We took the time to learn how to use it properly and fine-tune it for our uses. We tried to be ruthlessly consistent with the inputs so that we could trust the conclusions we were making from the inputs. We tested, reviewed, tweaked and improved as we went. (Wo)man and machine, in perfect harmony.

Establishing exactly where in the middle the truth lies is really difficult.  It’s a constant source of debate in Formula 1 motor racing.

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