I took a leaf out of explorer Ernest Shackleton’s recruitment-writing book the other day. You may recall the famous – and almost certainly mythical – job ad from a century ago:

MEN WANTED

for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honour and recognition in case of success.

Simon Sinek used it as the perfect example in ‘Start With Why’ of how to get people with similar values to yours to follow you for the right reasons.

How does the Endurance expedition from the 20th century connect with my project in 2019? Well, I’ve written a book and I’ve sourced the imagery. It’s not a long book to read, but it is a book of many pages. You might say it’s a coffee table book. I know how I want the book to look. I need a designer to take on the ‘arduous’ task of designing and laying out the words and pictures of a publication which will stand or fall by how it looks. It’s not an easy task and I haven’t much money to bargain with. What I’m hoping for is to spark the interest of someone else who shares my desire to see other people succeed, since that’s what the book – and a lot of what I do in my job – is about.

I can’t offer them a job, but I do need a job doing, if you see the distinction. Hopefully they do too.

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