Archives for posts with tag: LinkedIn

I’m a fan of LinkedIn. It’s a great networking platform, and really good for staying in touch with people as they move around the place. Also, people tell me the Navigator premium enhancement is worth it for prospecting. Furthermore, I’ve found the LinkedIn Adwords more expensive than Google Adwords but better quality in terms of leads that go somewhere.

I tend to connect with people I either know or have worked with, at least on some level. I generally don’t connect with someone who I’ve never heard of, although I must confess that very occasionally I might try and reach out to someone influential that I don’t know, which I admit is hypocritical.

Then there’s the LinkedIn news feed. That’s another story. It’s hard to see the value of that. The majority of the news feed items are of the Facebook-type, Look-at-me! variety. Most posts come under the heading of:

  • Here I am at this event
  • Here’s a presenter from an event I’m associated directly with
  • Aren’t we great? We just got shortlisted/awarded/commended for this thing
  • Come to my event
  • And so on

There’s very little helpful content along the lines of here’s how to do something, here’s the inside track on something, here’s an introduction to something, here’s a resource you might find useful.

Good marketing is about putting out content that’s useful to the people you’re trying to reach, via a place that you know they hang out in. The direction is pulling interested people to you, not blasting out stuff to people who aren’t interested.

The majority take the me, me, me approach, or the us, us, us approach, when they should be talking you, you, you.

 

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‘Congrats on your work anniversary!’ I got a couple of these from contacts of mine via the LinkedIn network last week. I get them occasionally and I’m always a bit bemused by them.

That’s because I have one of those portfolio careers, so I have a small basket of ‘jobs’ on my profile. When someone sends me a congrats note, therefore, I’m not sure which anniversary they’re congratulating me on.

If we have one job, chances are we know when we started it, and maybe we also use the anniversary of our tenure there to take stock, reflect on where we’re at and decide if we’re happy to stay or think about a move.

When you have three or four of them, the chances are you don’t remember when you started each of them, hence the confusion.

Don’t get me wrong: I like that someone has taken the trouble to congratulate me, and I appreciate the gesture. It usually precipitates a couple of questions in my head, however. Anniversary where? Which anniversary, how many years? How many occupations do I list on LinkedIn these days?

Perhaps LinkedIn is better suited to one-track careerists than their portfolio counterparts.

What is the deal with LinkedIn endorsements? Well, you know what the deal is from the link I just gave you.  But, really, what is the deal?

Not a week passes by without me getting a handful of these endorsements.  I’m grateful for them, but I’m not sure what purpose they serve.  For this reason I’ve never given anyone an endorsement, because I don’t see the value – to them.

I’ve always tried to make sure I connect on LinkedIn with people I have worked with, or at least had some dealings with. I don’t connect with people I don’t know, even if we share common groups.  Occasionally I will craft a recommendation for someone without being asked.  I’ll also recommend someone if they ask me to, but only if I can be genuine in my recommendation.  If they recommend me back, great.

I view endorsements as a different kettle of fish.  I view them as simply an additional – and often redundant- extra layer of connection.  It sometimes feels like those people who have a whole bunch of connections that they don’t know are now having to curate a ‘proper’ level of connections through endorsements.