To mask or not to mask, that is the question. Even after you’re vaccinated.

The swiss cheese model explains how the vaccine is one of several layers we can use against infection, and let’s not forget that many of us are not vaccinated. But that’s not really what I’m talking about.

If you wear a mask, chances are it won’t stop you getting infected but it will stop others getting infected by you. Wearing a mask stops you giving it to others, and doesn’t really stop you getting it.

Any marketer worth their salt would wear a mask, because marketers are always thinking about others, putting themselves in other people’s shoes, their customers and the partners.

Put simply, and at the risk of over-generalising: if you wear a mask in public and/or confined spaces, you’re being selfless, and you’re thinking of others. If you don’t, you’re not, and you’re not.

So, you see, it’s not really a question. You should mask.