I like the newish thing with Ryanair where you can add a buck to your flight price to offset your carbon footprint for the journey. It’s a token gesture I know, but it’s heading in the right direction. I wonder how Ryanair passes on the buck to the relevant authority or worthy cause?

I took a flight with Ryanair the other day, accompanying my mother to the UK. She took a can of juice and I took a can of soda. Towards the end of the flight the stewards came with the white plastic bags to take away rubbish. It looks like everything goes into the bag.

I asked the steward if they recycled, since I had two aluminium cans and two plastic cups to get rid of. No, he said, shaking his head in a rather embarrassed fashion. I said I would take them with me and recycled them at my Mum’s place.

Maybe he was wrong, but maybe not. With Ryanair it’s all about process. They’re massively process-oriented, striving for operational edge and, as I write this post, seeing their profits dwindle and talking about flight crew layoffs. I can’t imagine how they think that taking away rubbish in one bag and recyclables in another bag is a good use of their resources. To them they’d rather take the slight hit to their brand. Short term goggles to stay in the game over long term loss to the planet.

Action and reaction are equal and opposite of course, as Newton’s third law goes. Someone’s going to take the hit eventually, just not in your or my lifetime.

Advertisements