A while back I wrote a post called Are You Working In or Working On? Working in the business is a ‘head down, bottom up’ thing where you’re getting stuck into the everyday tactical stuff. Working on the business is the strategic, directional side of it.

I want to tweak that question slightly in this post, to this: are you working on something, or towards something? This to me is a pretty fundamental question. There’s no right or wrong answer. In fact, I think you have to do both.

Working on something means you’re in the moment, dealing with the present tense, getting it done. Working towards something means you’ve an eye to the future, or to a destination. It’s like the difference between the journey and destination. A means in itself, or a means to an end.

If we don’t know where we’re going with something it’s hard to shape what we’re doing right now. Conversely, if we don’t know where we’re going with something we can learn from the journey. After all, we can’t necessarily see the finish line but we can see the next few hundred yards and that’s enough to keep us on track.

Keeping an eye on what we’re working on sets us up for what we’re working towards. Keeping the other eye on what we’re working towards improves the quality of what we’re working on. Sounds like a pretty virtuous circle to me.

 

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