I’ve written before about how powerful our sense of smell can be for evoking feelings, memories and so on.

Some things obviously have a recognisable smell to them, like a chocolate factory for example – d’oh! – that immediately connects. I get the ‘recognisable smell’ feeling whenever I walk into a health food store.

What is that smell? Is it the supplements? It smells strong, other worldly and hard to identify, but it’s unmistakeable nonetheless. All health food stores have this smell. It seems impossible to counteract, even if you wanted to diminish or alter it.

For me it’s not a particularly nice smell. It feels artificial, chemical almost. But it is recognisable, identifiable, connecting, which is a good thing if you have such a store.

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