It’s a little known fact, but GDPR, of which you’re probably sick at this stage – if you’re reading this post soon after publication – doesn’t actually stand for General Data Protection Regulation.

Well, of course it does, but for me it stands for Great Delivery and Proposal Reduction.

I subscribe to a lot of email and I’ve found myself on a lot of additional lists as a consequence. As I’m sure you can attest yourself, all these organisations have been frantically getting in touch of late to make sure I’m properly opted in to continue to receive their communications.

I’ve received emails from organisations I had no idea either I was subscribed to, or had information on me in the first place. Consequently it’s a super way for me to cull my subscription lists. Those I don’t want to stay in touch with, or to market to me, I simply let lapse and after 25th May I should be theoretically free of their shackles. I have a great opportunity to reduce the delivery of offers, invitations and proposals coming into my email inbox.

On a more serious note, this is a big, big deal for a lot of European organisations, and other international organisations who do business with customers from Europe. It’s a ton of work to be compliant and they will see their subscription lists getting quite a severe haircut.

If we’re not careful, the winners in this will be the unscrupulous organisations who carry on regardless, and with no regard for the GDPR’s provisions, at the expense of their dutiful, compliant competitors.

Advertisements