I meant to call my wife the other day, but ended up calling the next name down my favourites list, my youngest brother. His 8-year old son answered the phone. The call went like this:

  • Hello?
  • Oh…[nephew’s name], is that you?
  • Yes, who is this?
  • It’s your uncle Paul, sorry, I called you by mistake..
  • Do you want to speak to my Dad?

Kids are great, aren’t they? They have no filter. You always know where you stand with them.

As we get older we develop layers of self-consciousness and diplomacy. Consequently, we have to peel back layers with adults to get to what they really mean. Sometimes this can present a challenge with sales and marketing, especially when we’re looking for feedback or indication from a customer about what they really think of our product, service or company.

The number of layers each adult has depends on their own unique filter setting. As you probably know, some adults have a low filter setting, blurting out exactly what they think in an uncontrolled fashion, or else telling you exactly what they think because that leaves no room for ambiguity. I much prefer this, as honesty is true feedback, as long as they don’t express it in a needlessly nasty way.

Many adults on the other hand, and this varies culturally, have a high filter and our job is then to try and get to what they really mean, by probing and asking essentially the same question in a different way.

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