Hello. It’s Wednesday 9th November 2016. I know there’s been an important election, but I’m not focused on it right now.

This is my 500th blog post.

500. It’s a decent soccer or rugby win rate, a great test cricket score, a phenomenal baseball batting average. It’s a long book if you sew it together. I’m very pleased.

For the last 3-and-a-bit years, I’ve been sharing my ‘musings on stuff I come into contact with’, not caring that I finish my statements with a preposition. I’d like to think it’s a symbol of what I’m about; not quite iconoclastic, but certainly calling things and writing them the way I see them, without any sugar coating.

When I started this blog it was early September 2013. I had a little time and wanted to get into the discipline of writing regularly. I didn’t know how long it would last. I didn’t set myself a goal; maybe I should have. I’m surprised and delighted that I continue my Monday-Wednesday-Friday thing into a fourth year. I’m not quite in the Seth Godin league of 7-day-a-week pronouncements to the marketing masses for the last 7-plus years, but I’m still very pleased. My posts are generally longer than his short ones, and shorter than his long ones. I’ve always tried to go for consistency and occupy your attention for about 1-2 minutes, 3 times a week. I think that’s about the right level of intrusion for blog posts.

I’m conscious that this post has been almost all about me, which is something I always try to avoid, especially in the advice I dispense about marketing, sales, business and life. I think, however, that it’s OK to give yourself a pat on the back when it’s deserved, so I trust you will forgive this minute or 2 of self indulgence.