The first law of retail in the pre-Internet era – so it’s still valid for over two-thirds of global retail trade – is location, location, location.

The first law of communication, leadership and business relationships, is, to this writer’s mind, consistency. If you are consistent in your dealings with people, then it’s easier for them to be aligned with you in terms of expectations. They know what they’re getting from you and this helps them save time and money in the long run. Your consistency makes them more productive.

If you’re inconsistent, they don’t know where they stand, they can’t plan properly and they can’t make progress smoothly. No-one finds the maverick or the loose cannon that easy to work with when there’s so much at stake.

You should be predictable and constant for all the right reasons with the people that are important to you. They will appreciate you for it and come back for more.

Advertisements