OK, so you’ve seen the signed-off roadmap, or heard about the launch, or perhaps you’re already involved in the earlier steps of the product management lifecycle. Regardless of your personal situation, the first step in the B2B product launch process is this – check your facts.

Sounds obvious doesn’t it? It is, but not everyone does it. Here are some facts you want to consider before anything else:

  • Who’s on the launch team? Who’s the executive sponsor? Who’ll work on the project day-to-day? Who’s project managing the launch? You need a good project manager with good communication skills to stay on track. If it’s you project managing it, great 🙂
  • What are the milestone dates? When will development be done? When will you alpha and / or beta the product? To whom? Work back from when you plan to GA (make the product Generally Available) and build in buffer at every stage
  • How much of the strategy is done? Have you sight of a business case document so you can understand the market analysis, objectives, pricing, positioning, features, benefits etc?
  • What other background documentation is there to help you build a picture? The more there is, the less you need to create, and the less time you need to make with people to interview them for the background, their insight and preferences
  • When’s the launch kick-off call? If one isn’t organised, apply pressure for it

Get armed with these facts and you’ve already won half the battle.

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