I’ve often wondered why soccer clubs and coaches don’t spend more time working on their players’ throw-ins. It’s the most neglected part of the game, and yet it can be so powerful.

When I used to watch the destructive force of the long throws from retired Southampton and Ireland’s Rory Delap, I wondered why more didn’t do it, or develop it. You can’t be off-side from a throw – I know this because my Mum told me, true story – and when you see the havoc that it creates for defences when someone launches the ball in a fast, straight line from the touch line to the 6-metre goal area, you realise what a game-changer it is.

Here’s the thing though: in your business or organisation, what’s your equivalent of the long throw? It’s worth trying to find it.