There used to be a saying from parent to child that got adopted by business:

‘Don’t pull up the plant every 5 minutes to see if the roots have grown.’

The implication was that you needed to give things time to bed down, to settle. Give them a chance, then monitor, measure and adjust if necessary.

That’s really not valid any more. In the digital era you can tell in 5 minutes if something’s working, or not working, especially if you’re in the volume business. You can check the roots as often as you like. You can tweak something, see if it works, and tweak it again, ad infinitum.

You’re in constant tweak mode, like when you’re driving, making many micro-corrections on the straight, large adjustments to overtake or big turns at a bend or junction.

Pull up those plants immediately. Test early and test often.

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