Archives for posts with tag: Technology

OK, I’m a bit late to the party here, but I live in a rural area where we don’t have Uber, so I haven’t needed it. Today, however, I’m thinking about a trip to Dublin, so I got the app.

I found the process of getting the app a little clunky. First, I didn’t recognise the Uber logo on the app in the App Store, so I went onto the web on my laptop, and couldn’t find any consistency. I threw caution to the wind and downloaded the app anyway. There were hundreds of reviews, so I was confident I had the right app, but not 100% sure, as there might have been a global/US app and an Ireland app…

Then came the authentication process. It sent a code to my phone via SMS, which I didn’t get, so I clicked on ‘I didn’t get my code’ and it resent the code. I didn’t get that one either. So then I chose the option to complete the authentication via the web. I followed this process and it brought me back to the app to authenticate…

By the time I got back to the app, 5 minutes later, 2 text messages appeared with 2 different codes, neither of which the app accepted. Somewhat flummoxed, I tried to get a code a few more times and then gave up and started using the app.

The app seems to be working now, although 10 minutes later 3 more codes came through. I’ve never authenticated myself yet it seems to be happy it’s me. We’ll see what happens when I get to Dublin and try and order an Uber cab. It doesn’t fill you with confidence when the install and authentication process doesn’t work properly though.


This is a tool…

A spanner is the British-English word for a wrench, and in Irish when used colloquially means idiot – as in ‘Don’t leave the tap running, you spanner!’

In the British-English sense, a spanner is a specific size of implement that does the job of tightening or holding a bolt. The right size of spanner does exactly the job you require. It’s a tool and belongs in your tool-bag. It’s an essential part of your tool-kit.

If you work for a high tech company and you provide solutions to help companies address their key strategic goals, don’t use the word ‘tool’ to describe your technology – ever. I’ve heard sales people refer to what they sell as a tool when in some cases it’s an entire platform. Here are five reasons why you shouldn’t stoop to use the word ‘tool’.

– it conveys tactical, not strategic.  Tactics are short term and not mission critical.

– it conveys small, not significant.  You want your customers make large, important gains, not get bogged down managing lots of small gains.

– it conveys reactive, not proactive.  A tool fixes a problem, it doesn’t capitalise on a business opportunity.

– it conveys nice to have, not must have.  If you have no ‘must have’, you have no sales opportunity.

– it conveys IT, not business.  Technology solutions solve business problems, not technical problems, at least as far as you should be concerned.

Much better to say platform, resource, technology or even system.  Never call it a tool, please.