Archives for posts with tag: Talking

‘A problem shared is a problem halved’, or so they say. Not a problem solved, necessarily, but less of a problem, and less of a mountain to climb to fix it.

I find also that a problem emailed is a problem halved. It is, of course, the digital equivalent of talking something out with someone. If we’ve got a work or non-work problem that we’re not sure how to address, the act of putting it down on paper, organising your thoughts and explaining it, goes a long way towards better understanding the problem and maybe solving it yourself.

When you share the problem with someone else it becomes their problem too, hence the phrase problem halved – if they’re prepared to shoulder it for you. They might also be able to solve it for you too, especially if you picked them for their subject matter expertise as well as their willingness to listen and help.

How many times have you taken time to articulate a problem, its origins and its causes, and the possible options to fix it, before the answer crystallised for you? Many times, if you’re like me. Often we don’t need the other person to do anything, just to listen and nod. The act of them simply being there and of forcing us to think about something in a way someone else can understand is enough. Same with email.

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Selling isn’t yelling. Marketing isn’t yelling either.

That’s the wrong direction.

Selling is NOT:

– talking

– telling

– reciting

– shouting

– bullying

– lecturing

– pontificating

Selling IS:

– asking

– listening

– qualifying

– disqualifying

– challenging

– guiding

– advising

That’s the right direction. It comes from the customer to you, not the other way around. Pull versus push.

So how do you initiate the conversation? Tell them something that compels them to engage with you, to put their hand up, to come to you.