Who’s the most important stakeholder in any organisation? If you’re in the private sector is it your partners or your customers? If you’re in the public sector is it the people who use your services, like the general public, or is the local and national government entities? If you’re in the charity sector is it your funders, your donors, or your clients?

The answer for all three types of employer is the same: none of them.

You are the key stakeholder. You and your colleagues determine your organisation’s ethic, its culture, its brand. You are responsible for making people aware of your products and services, getting them to use them, delivering those products and services to them, sorting out problems for them.

Having the right staff in place, the good ones like you, will take care of your customers, clients, partners, suppliers, funders, donors, volunteers  Рall the other stakeholders that make up your industry or community.

When it comes to stakeholders – to adopt a well-known car-maker – you are job 1 .

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