Archives for posts with tag: Shorthand

The TLA – the three letter acronym which of course is itself a TLA – is shorthand, jargon that we can use in good ways and bad ways. It saves us time and effort, but is also something to hide behind and can exclude others.

I think how we use the term TLA varies between the spoken and written word. If the first letter of the TLA starts with a vowel sound, and is a consonant like the F of FAQ, we’re more likely to say ‘an FAQ’ when we’re talking. It’s easier and sounds better.

If we use a TLA in the written word, like in a report, then we’re likely not to use ‘an’ before a vowel-sounding TLA, as in ‘If you have a FAQ, please consult the FAQ section.’ Or are we?

This is where it gets ambiguous, when you’re in the realm of email, which is kind of written but kind of spoken too, or at least is the chattier form of the written word.

Essentially you as the writer are signalling to the reader whether you want them to read it as a TLA in their head or read it as the expanded phrase the TLA refers to. For example, the other day I received an emailed that closed with ‘… a MNC’, where MNC is a multinational company. For me the reader wants me to think ‘a multinational company’. If he had written an MNC, I think he would want me to think MNC, which also means multinational company.

Geddit? Too deep? Neither relevant nor interesting? To answer the title of the post, if you want your vowel-sounding TLA to be read as a TLA, use the ‘an’, otherwise don’t.

Then there’s the vowel-sounding TLA which begins with an actual vowel, like an OTC drug, which is a whole lot easier!

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Business is awash with shorthand.

Good shorthand uses TLAs or jargon that everyone understands to save time and effort. Bad shorthand leaves people unproductive, confused and alienated.

I’ve always used ‘mktg’ as a shorthand for marketing. So much so that I use it in the domain name for my business website, M4 Marketing. It’s a nice short domain. The only problem I have is that I have to spell out the domain name over the phone, which is not ideal.

I think that the mktg shorthand is good shorthand, no? It’s like ‘mgmt’ for management. Pretty much everyone knows that shorthand and uses it freely.