Referendum leaflet and interloper

Our household, along with a million or two other households, recently received a document on the upcoming referendum in Ireland concerning the regulation of the termination of pregnancy, more commonly known as the 8th amendment to the constitution.

The document is billed as an independent guide, produced by the government to explain citizens’ rights and options. It is a superbly written document, with clear, plain languages – English and Irish starting at each end of the booklet and joining up in the centre pages with an illustration of how to complete the ballot paper – and very well laid out.

This is no mean achievement, to summarise impartially what is involved and how the voting process works in what continues to be a most emotive, divisive and political issue.

What I found most incongruous was this. The leaflet came with an insert advertising a credit card service from the state-owned postal network ‘An Post’, supported by a well-known supermarket chain. I don’t know what’s going on here. Maybe the government decided to defray the cost of producing and distributing the document by getting one of the state bodies to part-fund it and do some fancy cross-charging. Perhaps they felt this was the perfect opportunity to market a service within a document that was benefitting from near total and national distribution.

Either way, it felt inappropriate to me. In my view it detracts from and denigrates the importance of the guide, regardless of the financial benefit. It could be just me though..

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