Archives for posts with tag: People

Why is the news all bad? Why do the media, 90 per cent of the time, lead with war, murders, attacks, death, political wranglings and nastiness, accidents or missing people? The more dramatic the better? Why do they save the good news and the good vibe stories for the end, positioning them as afterthoughts or here’s-something-quirky-fluffy-or-engaging-to-pay-lip-service-to-the-idea-of-balance pieces?

What is it about the media that confirms and prolongs the notion that bad news is good news? And what is it about us that we legitimise and condone it by continuing to buy the newspapers and tune in to the air time? For us, in our everyday lives and loves, no news is often good news. For them, no news is worse than good news. It means they have nothing to say, nothing to fill the void with.

It beats me. I try not to be saddled with the bad news. I avoid getting sucked into a good vibe vortex. I don’t watch the news on television, news that is pushed to me – whether I like it or not – in the old broadcasting style. I select the news I want to read on the web. OK, so it’s still controlled and prioritised by the same organisations, but I feel like I’m pulling the stories that I’m interested in, in the order I prefer.

In all of journalism has there ever been an editor who has decided to achieve a genuine balance of good and bad, and even lead with the good stuff, to lift his or her readership and ultimately the region out of this misery funk? Is it even possible to start a movement that becomes seismic this way? Probably not an example who has lasted, since circulation and ratings would have tanked in the short term, and the powers that be would never have stayed the course.

Perhaps it simply feeds our constant need for affirmation that there’s always someone less well off than us, because they’ve been killed, orphaned, injured, marginalised, threatened, beaten, ripped off or otherwise suffered at the hands of others or from the fickle hand of fate.

So perhaps we’re the problem, or is there no chance for us to change?

I get star struck, I admit it. It very rarely happens that I meet someone famous, but when it does I revert to excitable 12-year-old mode.

Many years ago I was at a computer software award function in Ireland and the well known designer John Rocha was there. I didn’t even meet him, but I was in his presence, within a couple of metres.

I was very excited. My girlfriend and my colleagues were wondering what on earth was up with me, as I pointed discreetly and mouthed the words ‘That’s John Rocha’ with a idiotic grin on my face. They didn’t get what all the fuss was about.

This is why. I’m English, from England, a country of 60 million people. Famous people are very, very thin on the ground. You occasionally see them in the street, but hardly ever, in my experience.

Ireland, on the other hand, is small, a fifteenth of the English population. Famous people are, comparatively speaking, all over the place. There are much fewer degrees of separation in Ireland. As a consequence, Irish people acknowledge – but don’t go doolally around – famous people. They leave them alone. I was walking down the main shopping street of Dublin about a year later and said to my girlfriend ‘bloody hell, that’s John Malcovich!’ rather loudly, just as he was walking past. ‘Can you say that any louder?’ was my girlfriend’s reply.

Perhaps that’s why famous people like Ireland. They are left alone – by Irish people. Bono can have a quiet drink in the back of a pub and he’ll get a few nods and ‘howyas’, but he won’t be mauled. That would only happen with foreigners like me – or ‘furners’ as we’re called in the west of Ireland.

Speaking of Bono, I heard a story about him drinking in a pub with a mate of his and he was approached by a couple of people and asked for a photo. His mate duly obliged and took the photo for them. They then left, not knowing that Bruce Springsteen was the volunteer behind the camera.

Following hot on the heels of your planning work in the B2B product launch process is the need to get your people sorted.

The fifth B2B product launch process step is to align your people.

After you’ve planned the launch, you should get your protagonists together to review the planning, get their feedback, and make sure they’re comfortable committing to what you’re asking of them and their departments.

For this reason it’s wise to allow a bit of wiggle room time before executing the plan. This enables you to iterate your planning document so that all the key players are happy with the modified version.

Another useful step to build in is the consideration and incorporation of any feedback and experiences from those of your partners and customers who have had access to any prototypes or beta versions of your product. This work may have knock-on effects for your lead times and planning, so you’ll be thanking yourself for building in buffer before you hit the execute button. It’s also a good time to capture agreement from these early adopters to help with marketing endorsements and – in the absence of paying customers for the product – build credibility and confidence for the launch.

So, you’ve done your planning, got it blessed, and profited from the feedback loop on early versions of the product. You’re good to go.