Archives for posts with tag: Gambling

This is post number 783. I was going to write about the number 777 in blog post number 777, but I forgot. This post is 6 posts too late, but I’d still like to make a point and hold your attention for another minute.

The significance of seven seven seven relates to luck, the bible and my past. Seven is considered a lucky number in some societies, so 3 sevens must be very lucky. A missed opportunity for this blog, therefore.

Also, seven is a biblically important number, at least in Christianity, with seven cows and all that kind of stuff.

Finally, I always associate the number seven and 3 sevens with fruit machines. You can still see them on fruit machines today, and 3 sevens usually means the jackpot. Back in my youth, before the advent of devices and gaming, the fruit machine was the only visually interesting machine to hold the attention of kids. We weren’t yet in the era of Space Invaders and Pacman. The cherries (small payout), oranges (slight larger but still small payout), bells (medium payout) and red sevens (large payout) were what ruled our spare time as we watched other people spend their money for their – and our – entertainment. A significant symbol of my youth.

Not significant enough for me to remember it on the right day, however.



As a consumer, you want to be able to consume conveniently, easily, quickly and painlessly. This applies in both the offline and online world.

The other day I was planning to take a punt on the Euromillions, since the jackpot had done that thing it does every few months where it gets up to a ridiculous amount and draws in punters like moths to a flame. It was the middle of the day so I told myself I’d do it later. After all, there was an invitation to play in my webmail inbox.

I got tied up with work for the rest of the day and was glancing through my webmail after work when I saw the lottery email. It was about 27 minutes past 7pm, and the cutoff for the draw was 7:30pm the same day.

I went onto the site, and selected Euromillions. There was 2 minutes and 15 seconds left in which to play for that evening’s draw. I logged in, picked a line of random numbers, confirmed it and paid. The transaction took 30 seconds. I could have waited another minute and 45 seconds and still would have beaten the deadline.

Now that’s slick, in my book. Mind you, with millions of euros coming in every hour through the site on busy days, you would have expected them to get the process perfect. And it is, in my view.

Sadly, my numbers weren’t perfect. Not even close to perfect.