Archives for posts with tag: Fly

Strip Out Negativity

January 1, 2016 //
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My Mum has recently acquired two baby tortoises. They’re about 3 months old and both of them would fit on a dollar bill with plenty of room around and between them.

She’s called them Yin and Yang, because they’re quite different in personality. In fact they’re opposite, which makes their names pretty inspired I think.

It got me thinking about how you have to look at the other side of something to help you fix the first side. There are often two sides to every story or situation so it makes sense to look at both.

I blogged recently about staying positive. Of course, one of the best ways of staying positive is to remove the negative, to strip it away so that it becomes emasculated and weedy.

Staying healthy in body and mind, in business and in leisure, is a lot about stripping out negativity. Negativity is like a weight around your neck, pulling you down into the vortex. Free yourself from that weight and rise up. Fire up the hot air balloon and chocks away, to mix one’s aviation metaphors…

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Categories Communication, Customers, Strategy

When Airlines Flip

August 18, 2014 //
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I’m not talking, dear reader, about airplane accidents but about when competing airlines flip positions.

The two Irish airlines, Aer Lingus and Ryanair, seemed to have flipped. They seem to have swapped places with each other.

I’ve been banging on regularly in this blog, most recently here, about Ryanair’s blithe disregard for the customer. Something’s changed in the last wee while however.

Ryanair appointed a Chief Marketing Officer at the beginning of the year, a role that many of us senior marketing people could have done and would love to have done, and the changes are already bearing fruit. They were starting from a pretty low bar of course, which is why folk were probably queueing up for the job.

It’s working already though. Those obvious things we all would have done are now bearing fruit. Now it feels like Aer Lingus is the airline that is playing catch-up in customer service. It’s almost like it wants to fill the role that the old Ryanair made its own. I guess that’s OK, except, that it’s not the Low Fares Airline, not by a long chalk, so it’s a dangerous development.

The last thing we want is one Irish airline. Not good for competition…

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Categories General, Strategy