Archives for posts with tag: Evolution

It’s easy to be self-absorbed, and to think that everything revolves around us, and is geared to us. After all, the human race has been doing it for centuries, believing that the earth was the centre of the solar system. We still do it.

Aren’t we lucky that the earth is revolving at thousands of miles an hour and we don’t fall off, or over?

Aren’t we lucky that we can eat so much that naturally grows around us?

Aren’t we lucky that the composition of the air around us is OK for breathing?

Isn’t it great that we’re naturally suited to a planet with nice ambient temperatures in the -50 to +50 range?

Er, no to all of that…

We have it the wrong way round of course. We forget that we are the product of millions of years of evolution, that we have gradually chiselled ourselves to fit the environment, not the other way round.

The man-made world is geared around our bodies, the position of the sensory organs within our frame, our dimensions, and what makes us exist. As Mark Twain once said – and I’m paraphrasing here – isn’t it great that my glasses fit perfectly round my ears? You can make the same argument for bikes, cars, keyboards, everything.

I’m sure we wouldn’t devote as much priority to bedrooms in our houses if we didn’t spend a third of our lives in them. We sleep on average 8 hours a night. Aren’t we lucky we have comfy beds and nice bedrooms with calming, tranquil decor?

Looking at things the right way round – not the wrong way round – and putting what’s important at the centre of our thinking, rather than ourselves, helps us be better people, better marketers, better business people, better politicians.

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We live in fast-moving times, and when I think about areas like communication, healthcare and transportation I am amazed by the pace of improvement due to innovation and technology development.

There are some things, though, that seem to lag behind considerably.

Take the umbrella for instance. We’ve had rain as long as the planet has had an atmosphere, yet the humble umbrella has barely evolved from its primitive instrumental ancestor.

It opens, it closes, it has a handle, it can double as a walking stick or a handy prop for 1950’s musicals.

Surely in the 21st century there is no device more prevalent, more fundamental and yet more worthy of a makeover?