Back in 2002 I was in England working for a software company, in a sales and marketing capacity. I was in a meeting with the MD and we were discussing go to market strategy for a new product we were launching.

‘OK,’ he said, ‘let’s do a drains up on the product and we can prioritise next steps.’ I’d never heard the phrase before, but it seemed so apt. When you’re having kick-off meetings you need to get everything out on the table, warts and all, good and bad, so that everyone in the group is in possession of the same information and viewpoints.

Imagine lifting up the drains of a building to see what you’ve got. People aren’t shy about getting the good news stories out there for all to see, but they’re a bit more hesitant about revealing the sludge, muck and general detritus from things that haven’t gone as well.

Once you really know what you’re dealing with, and everyone sees the universe of good and bad, then you can list it all out and put the priorities in rank order. It gives you focus and the right order of things to tackle.

You hardly ever hear the term drains up in Ireland, and I don’t know if they use it in the US. You may prefer ‘brain dump’, ‘information transfer’, or ‘download’, but I like drains up. You know to know what you’re dealing with, eliciting both good and bad, and ‘drains up’ encourages that process and desired outcome.

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