It’s easy to get hung up on a go to market plan. Sometimes it can feel a bit daunting: all that research, data analysis and projections to do. Yes, a full go-to-market plan can be a big undertaking depending on the stakes, but the essence of a solid go-to-market plan is being able to answer 6 questions.

Who? Who are you selling to? Which customer segment? Which individual buyer types are you appealing to within your target customer?

Why? Why should they care? What can you do for them and why should they come to you rather than elsewhere?

What? What’s your offering? What’s the make-up of your product, service and accompanying services?

Where? Where will you reach them? Where do they go for their information? The web, via partners, consultants?

How? How will you reach them? Email, advertising, promotion, PR, events, calls, meetings?

When? What’s the timeframe for preparation, execution, review, adjustment?

You can probably see that this kind of 6-question framework doesn’t simply work for go-to-market projects. You can apply it to almost anything you need to do, in order to cover the key bases and get a quick-fire direction that you can build on.

 

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