As I write this, daily and even hourly developments in the UK get filed under the ‘you couldn’t make it up’ column. As you read it, I expect the same situation is currently prevailing.

I heard an interesting story the other day, another symptom of the ‘every man for himself’ panic that sets in during similar times, affecting everyone from your neighbour up to national governments, causing us all to pull decisions, funding and the plug left, right and centre. If only we could be so decisive in our positive actions.

Anyway, this training company was offering programs on business growth. All very worthy in any environment, never mind today’s. Front and centre in the program was Brexit planning and mitigation.

Attendees were signed up, trainers were assigned, everything was ready to go. At the last minute, three companies pulled out, causing the program to be re-organised and two trainers to be let go. The reason they pulled out? Brexit! The irony that you’re pulling out because of concerns around the area that the program is focused on helping…

Remember recently when I mentioned organisations pulling marketing at the first cost-cutting sign of hard times ahead, when the one thing that can differentiate them in a challenging economy, and even grow at their competitors’ expense, is marketing? More of the same :-).

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