I feel sure, without any empirical evidence to back it up, that some of the greatest inventions, jokes, phrases and so on started their lives as a mistake. A transcribing error, a misheard comment, a miscommunication, or maybe misheard lyrics.

The title of this blog post is no typo, I meant to write it. But it did begin as a typo, when I was writing an email on strategy, and wrote startegy instead.

When you think about it, strategy is all about starting, about getting started. It can sometimes be daunting to ‘do’ strategy. There are processes to follow, people to involve, data to collect, decisions to be made. Then you have to execute on it, as strategy is nothing without execution.

If you’re stuck, start! Somewhere, anywhere, to get the process moving and make the early mistakes.

My typo reminded me that strategy is as much about doing as it is about thinking, planning and plotting. Startegy – the science of starting.

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