Despite the advent of all things digital and web, a lot of us still do a lot of travelling, to physical meetings or events. We still spend a lot of time out of the office. That makes it hard for people to get hold of us but also hard for us to get stuff done while we’re travelling.

If we’re driving to meetings, much more so than if we’re travelling by rail or air, then this can be dead time, because the act of driving occupies so many of our faculties on a constant basis. After all, we might be guiding a one-and-a-half ton killing machine through fast motorways, narrow, winding roads roads and populated areas.

This is road time. In the car is the best time for people to reach us and for us to hold calls and get them out. The one thing we can do when we’re driving is talk. And think, it least to some degree.

If I want to do a long call or an interview with someone, I’ll ask them when they’re travelling. They’re a captive audience during their road time, they’re happy to get the call out of the way – it’s a good use of their time – and they generally have privacy, which you can’t say for train journeys.

Road time can be productive, for both the driver and the person trying to reach them.