Completing the circle of a process is so important, otherwise you can’t restart the process from the right palace. This is especially true in business, sales, marketing, in fact pretty much anything involving a project or initiative.

The way to do this is to ask ourselves: how did we do? What was the actual result of the activity, against the target or goals we set for it? Too often we finish a project, a month or a quarter and then we launch into the next one, always looking ahead. But if we don’t look back and review how we did, and take on some learnings, then we don’t improve.

One area I find frustrating is in the area of weather forecasting. They’re in the business of scientific predictions. They’re always looking ahead. I’m sure they review their actual performance internally, but it’s oh so rare to hear the weather industry publicly review its performance against forecast, for the benefit of its consumers.

You could argue that economics is another one, but actually economics shouldn’t be about predicting. The role of economics is to explain what happened. They can’t accurately predict what will happen, or else we’d all be worth a fortune.

No, economics is about ‘what did we do?’ For many other walks of life and work, though, it should be ‘how did we do?’

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