Subject line signposting is the most decent thing we can do as communicators. It’s a pull thing. You pull interested parties to you rather than pushing stuff to them – or rather at them.

We should do it with all our emails, tweets and advertising. I hope I do it with my blog posts.

With a good subject line you pique the interest of your audience while still signposting them to either read on or move away. After all, what’s the point of encouraging an audience with a poor fit through intrigue or duplicity?

Subject line signposting saves everyone’s time, yours and theirs. After all, we don’t want to be labelled time-wasters.

 

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