There’s a guiding principle for all businesses, regardless of their size, industry or stage of life. It applies across the business or for a specific project or initiative within the business.

What’s the revenue avenue?

By which I mean, what is the quickest path towards revenue? What do we need to do to get the sales? After all, nothing really happens in a business until somebody sells something.

Sometimes we can get too caught up in the planning, or do too much analysis, or maybe overcomplicate our strategy, making it too hard for ourselves. When this happens, we need to keep it as simple as we can and ask ourselves what we need to do to get it going, to get the revenues going.

It’s far easier to make decisions for the future of the business from a position of income. Always look to take the revenue avenue.