In our third B2B product launch process step, we were busy gathering our requirements, making sure that we had as much information at our disposal for the next stage.

The fourth step in the B2B product launch process step is to do your planning.

Here’s a process that I find works for me:

  • Work backwards from the launch date
  • Figure out the individual tasks that need to be done by each department or function, noting any dependencies, or sequential tasks that cannot be done until another task has been completed
  • Decide when the tasks need to be done by, in other words how many days before launch
  • Assign an individual responsible for delivering each task
  • Calculate how long each task is going to take
  • Make sure that some individuals or functions don’t have a total of days that looks too challenging to fit in before the launch date. If the total number of days is greater than half the available days for a person or team, they might be too stretched to deliver on time, and you may need to look at scaling back their tasks or finding someone else to help out
  • Plot when all the tasks need to start. As each task naturally becomes a line item on a spreadsheet, you can then monitor progress as you go

With your planning done, you can set about getting your people ready to execute, and get into the fifth stage.

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