This seemingly innocuous post is, as it turns out, a very important post for me, perhaps the most important in a long time. And I don’t mean for me in an ‘in my opinion’ sense; I mean for me personally.

I have a theory. It goes like this. There are leaders. They’re leaders in their field. We see them on screen, we hear about them or listen to them, we read about them. They might be sports people, musicians, business people, artists, inventors politicians, not-for-profit innovators, entrepreneurs. They might be the best at something that we do for leisure. They’re 1 in a 100, maybe more.

Then there are us. The rest of us. We’re the other 99, or 999, making up the overwhelmingly huge majority of the seething mass of humankind. We’re not the best at any one thing, so we don’t get watched, written about or listened to.

Yet almost all the external stimuli in the world come from the 1%, are about the 1%, intended for the consumption of the 99%. It lets us into the world of the 1% and encourages us to strive to join that elite club and leave the world of the also rans behind. More importantly, it’s our consumption of the 1%’s activities that provide the economics for the rich and famous to be rich and famous. The model doesn’t work otherwise.

What are we to do about this? Should we do anything?

This topic has preoccupied me for a long time. Actually, a very long time. For some of that very long time I’ve been turning my thoughts into a book which explores the topic in detail. But for now, I think it’s a fascinating conundrum.

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