If you’re a regular reader of this blog you’ll know that my blog posts are Monday, Wednesday, Friday things, relatively short and designed to be read in a couple of minutes.

I thought it would be useful to let you know how I write them. I use WordPress as my blog engine by the way.

First, the idea. I either come up with a series of posts based around an involved topic or I get a specific thought which prompts a standalone post. Then I pen the title and scribble some notes in the body. Then I click save draft. About 1 per cent of the time, I click publish by mistake, and since the default time is set to publish immediately, this results in a largely blank post being sent through social media and emailed to be subscribers :-(. Then I have to remove it. But let’s stay with the 99%.

My next task is to schedule the publication for a time in the future. I always set my time window between 7:30 and 8:30 in the morning Irish time, since for Irish and UK readers that’s a good time for them to be checking their social media. I then set the categories for the blog post and think about the tags that are relevant for this post. Then I click save draft.

Now I’m ready to write the post. I compose the post, staying on topic so I don’t mismanage the expectations of the reader and for SEO purposes, though I don’t use sub-headings since my posts are so short. I click save periodically, especially if I’m on the move and my wifi is flaky. I also insert outside links and links to other posts where I think they enhance the post, never for their own sake.

When I’m finished writing, I save the draft, then re-read the post carefully for spelling mistakes, typos, sentences that don’t make sense or that could be improved. I iterate, clicking save draft which each iteration. Then I click Schedule, before reviewing how the post will look to you the reader. I might further refine the post and then follow the same process.

Then I’m done! For a post that runs smoothly, it’s 15 to 20 minutes from start to finish. For a longer post or one that doesn’t flow as it might, it could be an hour. But that’s not an onerous responsibility for 3 times a week, at least in my view.

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