Is it possible to come up with a guiding process to cover B2B marketing strategy, one that works every time and can be adapted to each situation?

I think so, which is why I’m starting a series of posts, with each post dedicated to each step in what I have defined as a 15-step process for marketing success.

Sometimes we all find ourselves asking the question: ‘OK, so can we cut through all this? Can you tell me what I need to do, in what order? Have you got a process I can follow, step-by-step?’

Hopefully this series will answer that question.

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