Founders – you need to prepare to lose the ‘o’.

If you’re the founder of a business, it’s more than likely that you’ll be the funder too.

In other words, to prove you’re serious about your business – and that others should be serious about it too – you’ll need to be funder as well as founder, to get it off the ground, winning and keeping customers.

Once you’ve been a funder, and you’ve proven your product/market fit, you can add the ‘o’ back in and get back to being a founder again.